• customer management

    Sales and customer management

    Understand your customers and cater to their needs.

Key Account Management

A Key Account Manager stands out by their ability to cultivate customer relationships professionally and for the long term. Constantly changing circumstances and a dynamic environment call for good strategic planning. You need to be constantly prepared for various scenarios. A solutions-oriented approach coupled with flexible responses facilitates long term collaboration based on partnership – turn key accounts into satisfied loyal customers.

The training is designed for specialist and executive personnel as well as assistants with sales responsibility who would like to improve their customer management skills for the long term, and want to learn how to maintain customer relationships sustainably and for the long term in fast-moving times.

Overview of training content:

  • Define and deliver the goals of Key Account Management
  • Manage your own customer portfolio professionally
  • Strategic customer management and potential assessment.
    • Identify the customer's strengths and weaknesses and derive business potential from them
    • Evaluate key customers
  • Different methods of customer analysis (ABC, portfolio and 360° SWOT analysis)

Are you interested in a training course that's specifically tailored to the demands of a Key Account Manager? Then please get in touch, We're happy to help!

Key Account Management

A Key Account Manager stands out by their ability to cultivate customer relationships professionally and for the long term. Constantly changing circumstances and a dynamic environment call for good strategic planning. You need to be constantly prepared for various scenarios. A solutions-oriented approach coupled with flexible responses facilitates long term collaboration based on partnership – turn key accounts into satisfied loyal customers.

The training is designed for specialist and executive personnel as well as assistants with sales responsibility who would like to improve their customer management skills for the long term, and want to learn how to maintain customer relationships sustainably and for the long term in fast-moving times.

Overview of training content:

  • Define and deliver the goals of Key Account Management
  • Manage your own customer portfolio professionally
  • Strategic customer management and potential assessment.
    • Identify the customer's strengths and weaknesses and derive business potential from them
    • Evaluate key customers
  • Different methods of customer analysis (ABC, portfolio and 360° SWOT analysis)

Are you interested in a training course that's specifically tailored to the demands of a Key Account Manager? Then please get in touch, We're happy to help!

Collaboration in a team

Project-related work in day-to-day business is highly varied, and usually entails new experiences and tasks as well as contact with new colleagues. Misunderstandings and conflicts are not unusual in such groups and constellations. Differences in corporate culture come into play – whether it's in the attitude to work, the understanding of hierarchy or passing on information. The way in which everyone involved works, can vary significantly. Our training for collaboration within a team focuses on the causes of such conflicts, and offers you practical tools for dealing with cross-cultural work situations.

Objectives:

  • Valuing your colleagues
  • Target-oriented and efficient collaboration
  • Recognising strengths and potential and using these to best advantage
  • Creating an optimal working environment
  • Actively driving collaboration

Training content:

The contents of the training are very varied: The final content of the course will be agreed based on individual needs and the participants' requirements. The course content includes team development and the individual roles of employees within the team. How can you increase motivation and deal with objectors and blockers? 

  • Phases of team development
  • Types of teams and their strengths and weaknesses
  • Group dynamics and group processes
  • Identifying solutions
  • Communication and cooperation
  • Clear relationships within the team
  • Flexible role design
  • Clear goals
  • Particular requirements of building a team

Other programme content includes the basics of communication, general organisation and holding efficient meetings, active listening and designing feedback processes. Problematic situations such as subconscious or open discrimination on the part of team members, failure to stick to agreements or not implementing decisions – these are all issues that can have a major negative impact on team work. So it's all the more important to address critical situations such as these. During this course, our qualified trainers will give you various tips and suggestions for dealing with such problems in team work.

The diversity of team members means you also have to address intercultural issues in order to develop sensitivity and tolerance towards other people, as well as an awareness of your own culture.

This is a practice-based course, in particular because the participants bring their own case studies and situations they have experienced into the course with them.

Are you interested in team collaboration training? Simply get in touch with us!

We're happy to help

We are there for you Monday to Friday from 8:00 a.m. to 7:00 p.m.

Tel.: (069) 75 60 73-90
Email: info@kerntraining.com