Key Account Management

A Key Account Manager stands out by their ability to cultivate customer relationships professionally and for the long term. Constantly changing circumstances and a dynamic environment call for good strategic planning. You need to be constantly prepared for various scenarios. A solutions-oriented approach coupled with flexible responses facilitates long term collaboration based on partnership – turn key accounts into satisfied loyal customers.

The training is designed for specialist and executive personnel as well as assistants with sales responsibility who would like to improve their customer management skills for the long term, and want to learn how to maintain customer relationships sustainably and for the long term in fast-moving times.

Overview of training content:

• Define and deliver the goals of Key Account Management
• Manage your own customer portfolio professionally
• Strategic customer management and potential assessment.
  • Identify the customer's strengths and weaknesses and derive business potential from them
  • Evaluate key customers
• Different methods of customer analysis (ABC, portfolio and 360° SWOT analysis)

Are you interested in a training course that's specifically tailored to the demands of a Key Account Manager? Then please get in touch, We're happy to help!